Business Growth & Development Guru with The Dog Gurus, Co-founder of PACCC

“Value of Add-On Services to Your Pet Care Business”
Tuesday, September 29, 2020

Having owned and operated a full-service pet care facility for fifteen years Charlotte recognizes that achieving the sales results you need is essential to the life and growth of your business. For all business owners, the ability to add additional revenue streams is good for their bottom line. In the pet care services industry, the ability to add additional services that will add to the pet’s positive experience during its stay with you is also of great value to the pet’s owner. This combination of value to the pet’s owner and improved quality of the pet’s experience while in your care is a powerful reason to consider providing add-on services. Charlotte will share specific services that are popular and profitable as well as address the challenge of how you add these services without increasing your cost of labor.

Key takeaways from this session:

  • Benefits and Risks of Add-on Services
  • Business Analysis and Basis for Decisions on Add-on Services
  • Operational Planning for the Add-on Service

“Striving for Excellence in the Pet Care Services Industry”
Wednesday, September 30, 2020

As we strive for excellence in the pet care services industry, how do we know if we’re there? How do we know what steps to take to get there? How do we differentiate ourselves to the pet owners within our community? These questions, frequently asked by those new to the industry and those in business for years who find themselves facing request for new or different services from their pet owners or are grappling with new competitors in their community, can be answered with a focus on industry standards and best practices in four key areas, known as the 4 E’s of Excellence.

Key takeaways from this session:

  • Best practices for professional pet care services creating and maintain an environment that focuses on pet safety
  • Education as a critical component of providing safe pet care and off-leash dog play
  • Creating policies focused on the physical safety and the emotional well-being of all pets as the first step to operational excellence.


Charlotte Biggs, CPACO, Business Growth & Development Guru with The Dog Gurus is also co-founder of the Professional Animal Care Certification Council (PACCC), the pet care services industry’s only independent certifying body. She served as COO for four years for the International Boarding & Pet Services Association (IBPSA). Charlotte’s real-world expertise comes from being owner/operator of Stay N Play Pet Ranch, Inc., which she and her partner founded in 1998 and grew to one of the most successful, full service, all natural and holistic pet care facilities in the country before successfully selling it in 2013. Charlotte is past president and a ten-year member of the board of directors for PAWS Shelter of Central Texas. Before entering the pet care services industry, Charlotte enjoyed a successful 20-year history in the pharmaceutical industry.