Director of Operations, Greenbriar Veterinary Hospital & Luxury Pet Resort

I built Greenbriar under the three tiers of Talent, Brand, and Operations. I realized very quickly that if I was to create the presence in my community to the high level I expected, that we deserved, and that was necessary to our success, I needed to:

  • Break out of the box of normal business strategies and elevate my processes to find the best staff
  • Market where no one would imagine we would
  • Operate like the “Walt Disney” of animal hospitality

Attendees will leave with information and their own ideas to implement. Whether you are looking to open a new business or thinking of an exit strategy, don’t miss this jam-packed, engaging, and collaborative session.


Jessica Finnegan is the Director of Operations at Greenbriar Veterinary Hospital & Luxury Pet Resort. Greenbriar, a hybrid of resort and hospital, and one of the largest boarding resorts in the United States. She received her degree in Business Management from Edinboro University in Edinboro, PA. After graduating, she continued her education by obtaining her real estate license in PA and worked as Property Manager for a 600-unit complex and a real estate agent to a 200-unit condominium complex where she listed and sold. After a 3-year career in real estate management, Jessica moved to Virginia Beach, VA, where she worked for the headquarters for Al-Anon, an international non-profit where she headed up the marketing, business development, and membership development across the US and Europe. Jessica’s love for travel took her to Sicily, Italy, where she lived for 3 years and had her beautiful daughter. Once returning to the states, Jessica joined an entrepreneur as a Director and moved into a ROM position assisting in the development, and opening of several new locations. This led her to her current passion at Greenbriar where, for the last 10 years, she has lead for a wonderful team in taking the best care of the guests of the resort and the patients in the hospital. In her spare time, Jessica spends time working with her consulting business clients helping other leaders from many industries create marketing strategies, business development, and employee growth plans. She has one daughter who is studying Architecture at UMD and one frisky feline, Mr. Moo.