Paragon School of Grooming, Vice President

“Grooming 101 – Part 1; People Potential”
Wednesday, September 30, 2020

Having a hard time finding people to staff your grooming business?  So is everyone else!  The good news is, there’s a solution and it is better than trying to find and hire Groomers!  Joe will break down the roles associated with a successful grooming business that will cause you to look at your Grooming Team in a much different way than you ever thought you would!  Everyone plays a role in a successful grooming business and Joe will demonstrate how you can have the best blend of talent that generates the best culture and best results!

“Grooming 101 – Part 2; Profit Potential”
Wednesday, September 30, 2020

Can a grooming station generate $100k in revenue?  YES!  Can a grooming business be profitable?  YES!  Joe will tackle the difficult topics like compensation, pricing, and productivity.  Done right, the right equation can result in much bigger profit potential than you ever thought!


Joe started in the pet industry as a 13-year-old bather/brusher in a small grooming shop. After a few years, Joe sought employment at an exciting, growing, and progressive pet resort, which would be the start of a fantastic journey that has now spanned over 32 years. As Vice President of one of the World’s most prestigious Pet Resorts for nearly 20 years, Joe was responsible for leading over 200 staff members and 15 Managers. His direction of six facilities, which included Pet Resorts, Grooming Spas, Training Academies, Grooming Instruction Programs, lead to the establishment of a franchise model and a business that pet facility owners and managers from all over the World sought out for inspiration. Later, Joe expanded his pet industry experience by immersing himself in the pet products side of the industry. His first endeavor into the pet products and manufacturing categories was joining a highly regarded and innovative company called TropiClean that creates superior brands of shampoos, conditioners, stain and odor products, and pet dental solutions. His various roles included National Sales Manager, Project Manager, Brand Leader, and Director of Innovation. He helped define the company’s business landscape by increasing brand awareness through research, sales, and new product development and deployment. Joe became a successful and regular guest host on HSN (Home Shopping Network) representing pet grooming and dental products driving the pet category to unprecedented levels.